About Novacrest

A Single Corporate Identity.
Three Specialised Engines.

Novacrest Agencies Ltd is a pan-African communications, brand, media and events group built to help institutions, corporates, governments, political leaders and development partners shape perception, build influence, and deliver measurable impact. Through one corporate identity and three specialised divisions, we bring together strategy, creativity, research and production under a single, accountable partner.

Mission

To build powerful brands, shape public perception, and engineer measurable influence for the institutions and leaders shaping Africa's future.

Vision

To be Africa's most trusted integrated brand, media and events partner — respected in boardrooms, newsrooms and on the biggest stages alike.

Core Values

Integrity, strategic rigour, creative excellence, accountability and partnership — the standards behind every deliverable we produce.

Our Process

A Disciplined Path From Insight to Impact.

01

Discover

We immerse ourselves in the client's world — objectives, audiences, competitive landscape and constraints.

02

Research

We gather primary and secondary data to ground strategy in evidence rather than assumption.

03

Strategy

We translate insight into a clear strategic and creative direction, aligned to measurable objectives.

04

Execution

Our production teams bring the strategy to life — in brand systems, content, campaigns or live events.

05

Optimisation

We monitor performance in real time and adjust tactics to keep delivery on track.

06

Measurement

We report results against the original objectives and feed learnings into the next engagement.

Methodology

Methodology Over Guesswork.

Quality

Every deliverable is reviewed against an internal executive-grade standard before it reaches a client.

Innovation

We continuously adopt new formats, platforms and production techniques rather than defaulting to what worked last year.

Technology

Dashboards, analytics and digital tools are built into delivery, not treated as an optional add-on.

Research

Strategic recommendations are grounded in data — market research, audience insight and performance analytics.

Partnership

We operate as an extension of the client's team, with shared accountability for outcomes.

Leadership

Meet the Leadership Team.

Peter Brown

Peter Brown

Founder & Managing Director

As Founder and Managing Director, Peter Brown set out to build a different kind of agency for Africa — one where strategy, creativity and production live under a …

Full Profile
Kelvin Andande

Kelvin Andande

Managing Partner

As Managing Partner, Kelvin Andande leads Novacrest's strategic partnerships and business growth agenda. A strategist and growth architect at heart, he works closely with clients to design strategies …

Full Profile

Ready to build something influential?